Two Point Zero is a creative studio from Georgia focusing on innovation and Web3 technologies and creating experimental projects that provoke and spark conversations.
What was needed was a brand identity that encapsulated not only the company's roots but also its aspiration to put a mark on the future of internet.
A brand that represented evolution from Web 2.0 to Web3.
UX, UI & brand creation: Marek Charytonowicz
Client: Two Point Zero
The brand symbol emerged from a long process of experimentation with geometric numerals representing 2.0 and Web3.
The final design depicts the company's name but at the same time alludes to the next, 3rd evolution of the World Wide Web.
The primary colour palette is limited to black and white to create a visual framework that focuses on content. It also allows for strong contrast that helps with information hierarchy.
The palette is enhanced with a single accent colour - magenta, and a gradient swatch used sparingly in circular buttons and as a highlight.
The use of magenta is an intentional nod to the CMYK colour spectrum used in print to underline the evolution process of communication and interaction.