Nature's Bounty is a well known global brand specialising in health and wellness supplements with more than 50 years of expertise and a loyal following on both sides of the ocean.

We were invited by our friends from Initials CX to take on the UX and UI design of their new website for UK market that was meant for Shopify platform. As with any specialised CMS, it came with restrictions and our challenge was to create a site that would provide a welcoming and enjoyable shopping experience, additionally promoting the brand's wellbeing-focused image.

UX & UI: Marek Charytonowicz
Client: Initials CX