LEAP Academy

brand creation & website design
brand creation & website design
brand creation & website design
brand creation & website design
brand creation & website design
hero_leap_academy_desktop
hero_leap_academy_mobile

LEAP Academy was founded to deliver professional PT courses and qualifications, taught online by certified coaches in partnership with the largest UK online learning directory - Learn Direct.

Our task was to create the brand and design the website promoting their courses which was then developed by the Learn Direct internal team. LEAP Academy needed to be bold, sharp and aimed primarily towards people seriously considering a career in personal training and sports nutrition.

This was not a small comfortable fitness club, this was a lean mean fitness machine.

 

Team: Marek Charytonowicz
Client: LEAP Academy

Brand creation

Capturing the essence

 

We developed the brand mark in bold, custom drawn lettering where intersecting geometry represented variety of courses together forming the offering of the Academy.

We defined a strong and impactful colour palette and assigned each colour group to specific area of expertise - movement, nutrition and mind.

Finally, we carefully defined the style of imagery and combined it with custom-designed iconography that complimented the overall look and feel.

colours_peach
colours_aqua
colours_grass

Typography

typography

Iconography

symbols

Imagery

imagery_1
imagery_2
imagery_3
imagery_4
imagery_5

Application

Website design

website-home
website-courses
website-course-team
website-about

Next project:

© 2022 handmade by hardy. all rights reserved
View