LEAP Academy
LEAP Academy was founded to deliver professional PT courses and qualifications, taught online by certified coaches in partnership with the largest UK online learning directory - Learn Direct.
Our task was to create the brand and design the website promoting their courses which was then developed by the Learn Direct internal team. LEAP Academy needed to be bold, sharp and aimed primarily towards people seriously considering a career in personal training and sports nutrition.
This was not a small comfortable fitness club, this was a lean mean fitness machine.
UX, UI & brand creation: Marek Charytonowicz
Client: LEAP Academy
Brand creation
Capturing the essence
We developed the brand mark in bold, custom drawn lettering where intersecting geometry represented variety of courses together forming the offering of the Academy.
We defined a strong and impactful colour palette and assigned each colour group to specific area of expertise - movement, nutrition and mind.
Finally, we carefully defined the style of imagery and combined it with custom-designed iconography that complimented the overall look and feel.
Typography
Iconography
Imagery
Application
Website design
