Creating a website for an established marketing agency is never easy. The focus is not only on the content - the site also needs to provide engaging UX and innovative UI to stand out among the competition.
When Initials CX asked us to create their new website, we were honoured. We started with UX process analysing and defining the site structure followed by wire frames of key pages to explain innovative pieces of functionality that were to bring to life their latest projects.
The design followed translating their 'Precision Unleashed' motto into beautifully crafted interface that elevated the brand and engaged users.
UX, UI & art direction: Marek Charytonowicz
Development: Andy Stent & Dayn Wellbeloved / 61 Circles
Client: Initials CX
Initials' brand identity was built around the 'Precision Unleashed' motto with sharp diagonal lines splitting the layout in two to underline the duality in their creative approach.
Primarily monochrome colour palette was based on the idea of unleashing the bursts of colour through the content.
To further express the brand's creativity, we envisaged innovative ways of viewing the content including interactive hero module that displayed different image sequences depending on which side user interacted with.