Designing a website for a high end production studio that specialises in product development is not an easy feat. How do you represent something that is not tangible, that can not be packaged and depicted as a screen-filling beautiful photograph with appropriate headline inviting you to take action?
When Danger Farms approach us to design their new website we felt humbled and challenged to think deeper and more abstract than ever before to create something different from any of our past projects.
We chose to steer away from imagery and instead use timeless geometry and curvatures of typography to create a layout that would intuitively guide user through the philosophy of the brand and its services.
UX, UI & art direction: Marek Charytonowicz
Client: Danger Farms
How do you represent the idea of a perfect product?
Is it a circle, a shape regarded perfect since the beginning of time, or perhaps a hexagon with its unparalleled ability to organise the space? Or maybe a three dimensional Möbius strip symbolising never-ending iteration?
The truth is - it's all of them and neither as a perfect product is defined solely by its user and even then it changes over time as the expectations and requirements evolve. So perhaps the best representation is something fluid that is constantly in motion in a never-ending quest for perfection ...