The Negotiation Society is a global community and digital platform established by The Gap Partnership, the world’s leading negotiation consultancy, offering its members tools, insights and resources required for them to become confident, highly skilled negotiators.
We were invited by Initials Marketing to work together on the new TNS website as part of a larger brand refresh project encompassing variety of channels.
UX, UI & art direction: Marek Charytonowicz
Client: Initials CX
To underline the brand positioning, we opted for more conservative and serious look and feel while retaining the welcoming human element. Carefully curated selection of imagery and elegant linear iconography was complimented by the colour palette focusing on shades of teal, the primary brand colour.
The resulting website stood out among the competitors with timeless elegance and carefully balanced corporate look and feel.