Property Vision is the advisor of choice for private clients looking to buy prime real estate in London or outside either for residential or investment purposes.
When we were invited to design and develop a new website for such a prestigious brand, we knew it required a different approach that would highlight Property Vision's exclusivity and allow the brand to stand out among its competitors.
UX, UI & art direction: Marek Charytonowicz
Development: Andy Stent / 61 Circles
Client: Initials CX
The impression of exclusivity came from striking a balance between carefully selected beautiful photography, elegant yet bold typography and introduction of simple geometry to organise the interface.
The colour palette was derived from the original brand colours but further expanded by use of transparencies and tints to create a feel of timeless elegance.
The website became a journey introducing the brand and its services. Pages were designed to scroll horizontally in a smooth parallax motion, in effect turning navigating the site into a unique visual experience.