cleversoft group is an established global RegTech company, offering reporting SaaS tools to manage, monitor, and control all regulatory aspects for a bank, automate and simplify insurance reports and processes and easily keep the investor relationships compliant for MiFID II, SFDR, and more.
cleversoft required a new website to completely overhaul their online presence to establish the brand as a market leader and provide their customer base with attractvie and comfortable User Experience while interacting with their website's extensive product offering.
We have conducted an audit of their existing site to identify usability issues and created a bespoke new patform where users were able to not only easily navigate through their products, but also easily access information about the company, additionally enhancing the brand perception.
UX, UI & art direction: Marek Charytonowicz
Development: Andy Stent & Dayn Wellbeloved / 61 Circles
Client: cleversoft group GmBH
Upon completing the audit of the existing site, one of the the key issues that emerged was the speed of the existing site and that became the main factor influencing both the UX and UI of the new website.
Purely decorative imagery was completely ommited, leaving graphics only where they served a functional purpose. We developed an elegant visual language that organised cleversoft's online presence into a cohesive system that didn't rely on imagery while still maintained information hierarchy that was clear to the users.
The colour palette of the brand was revisited and re-organised shifting prominence to combinations of colours that provided best reading experience and delegating previously omnipresent tints to guide interaction.
The resulting website was extremely fast, modern and stood out among its competitors providing cleversoft with an online tool that was flexible and easy to maintain and expand in the future.